Jonathan Valentine
Barinadaa

Technical SEO specialist — crawlability, Core Web Vitals, on-page architecture and AI-assisted audits.

Case studies

Country Road Technical SEO Audit

m.countryroad.com.au — 7 August 2026

Objective

Bridge the gap between high visibility and poor conversion by diagnosing the technical debt limiting crawl efficiency, rendering, and page experience.

Methodology

Full-stack technical audit across performance, infrastructure, content, and authority — with Claude used to analyse large keyword and performance datasets, and Google Search Console plus Semrush for monitoring and reporting.

Mobile is the highest-risk surface: a 10.3MB page payload and 4.8s of JavaScript execution push every field metric past its threshold. Overall performance score: 25/100.

LCP12.5s / target 2.5s

TBT900ms / target 200ms

CLS0.195 / target 0.1

Speed Index13.4s / target 3.4s

Measured value Google threshold

Proof — pages from the audit document

Open the full PDF

Process

How an engagement runs

01
Crawl & render diagnosis
Screaming Frog crawl, robots.txt and sitemap review, indexation and rendering checks — establishing what search engines can actually reach and parse.
02
Performance & Core Web Vitals
Field and lab data on LCP, TBT, CLS and TTFB, traced back to the specific infrastructure and asset decisions causing them.
03
On-page & content architecture
Search intent analysis, keyword research, metadata, heading hierarchy and internal linking rebuilt so the pages worth ranking are understood.
04
AI-assisted analysis
Claude, ChatGPT and Gemini applied to large keyword and performance datasets — scaling the analysis, never replacing the judgement call.
05
Prioritised roadmap & reporting
Every finding ranked by impact and effort, then monitored through Google Search Console, GA4, Semrush and Ahrefs.

Experience

SEO Specialist & Independent Technical SEO Strategist

Remote · 2026 – Present

Independent technical SEO engagements: full-site audits, on-page and metadata optimization, internal linking roadmaps, content cluster templates, and AI-assisted analysis of keyword and performance data — reported through Google Search Console and Semrush. Tooling: Screaming Frog, Semrush, Ahrefs, GA4, Surfer SEO, WordPress, HubSpot SEO and AEO.

Capabilities